SEOUL, SOUTH KOREA – As part of its international expansion strategy, Grubio Group is reaching a major milestone with the establishment of its regional subsidiary: Grubio Asia. Headquartered in the heart of Seoul, this new entity will spearhead the commercial rollout of the premium canine supplement line under the Köning & Ritter brand.
Strategic Leadership for the Asian Market
The opening of this regional hub underscores the group’s commitment to a long-term presence in Asia. The leadership of Grubio Asia has been entrusted to Chan Hyuk Kim, appointed as CEO and Partner. Leveraging his deep local market expertise and strategic vision, he will oversee operations from South Korea to ensure proximity to customers and optimal distribution.
Horizon 2026: Expansion Across Five Key Markets
The objective is clear: by 2026, the Köning & Ritter brand will be available in the region’s most dynamic markets:
- South Korea
- China
- Taiwan
- Japan
- Indonesia
Technological Innovation at the Heart of Pet Wellness
The success of the Köning & Ritter range is built on a major technological breakthrough developed by Grubio Group: micro-encapsulated algae oil technology.
Unlike traditional fish oil supplements—which are often prone to oxidation and heavy metal contamination—Grubio’s technology isolates precious active ingredients (EPA/DHA) within a high-precision powder. This innovation guarantees:
- Maximum Nutrient Stability: Protecting the oil from light and air.
- Superior Bioavailability: Ensuring better absorption for canine mobility and vitality.
- Zero Environmental Impact: Utilizing a sustainable fermentation process that protects our oceans from overfishing.
For more details on this scientific advancement, explore our technology here: https://grubio-group.com/micoencapsulation/